A question that many people might not ask themselves – are fair -trade items always necessarily eco-friendly? The two concepts seem to be inextricably linked, especially in the consumer mind, but perhaps they are not always one.
The surge in popularity of ethical consumerism has certainly created a market for greener products, but it has also created a market for specific branding to demonstrate that these products have been scrutinized, and are assuredly your best conscious purchase. There are so many up-and-coming products, the average person can become confused rather quickly. It’s easy to make the assumption that any chocolate bar bearing a sticker that announces “fair trade” must also be good for the environment and good for those who pick the cacao, but, indeed that is not always the case.